ADVERTISERS ON THE RISE OF AD BLOCKERS: “WE LOST TRACK OF THE USER EXPERIENCE”
“We messed up,” the post reads. “As technologists, tasked with delivering content and services to users, we lost track of the user experience… The fast, scalable systems of targeting users with ever-heftier advertisements have slowed down the public internet and drained more than a few batteries. We were so clever and so good at it that we over-engineered the capabilities of the plumbing laid down by, well, ourselves. This steamrolled the users, depleted their devices, and tried their patience.”
lexinteractive 