Saying Goodbye to the Great UX Design Bonanza of 2004-2016

So Where Does This Leave Us? Here Are Five Realities Facing Our Field

1. We’re rapidly running out of compelling form factors to design for

2. Standardization and templatization is here to stay

3. Brand “digital storytelling” or whatever every agency wants to call it is an overhyped wonder pill to realize market differentiation

4. It’s the content, stupid

5. Big data isn’t going to save us

Non-Obvious Design Challenges Are Here to Stay

http://uxmag.com/articles/saying-goodbye-to-the-great-ux-design-bonanza-of-2004-2016?utm_tone=pq