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Object-Oriented UX

Mobile first, content first, and objects first “To me, mobile first simply means forced prioritization. It means think about layout later. Start with a single column “design” (also known as a list), and force yourself to prioritize content and functionality with sequential ranking. Sometimes, this means having real-deal copy first—particularly when you’re working on a […]

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Saying Goodbye to the Great UX Design Bonanza of 2004-2016

So Where Does This Leave Us? Here Are Five Realities Facing Our Field We’re rapidly running out of compelling form factors to design for Standardization and templatization is here to stay Brand “digital storytelling” or whatever every agency wants to call it is an overhyped wonder pill to realize market differentiation It’s the content, stupid […]

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ADVERTISERS ON THE RISE OF AD BLOCKERS: “WE LOST TRACK OF THE USER EXPERIENCE”

“We messed up,” the post reads. “As technologists, tasked with delivering content and services to users, we lost track of the user experience… The fast, scalable systems of targeting users with ever-heftier advertisements have slowed down the public internet and drained more than a few batteries. We were so clever and so good at it […]

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The Death of the Design Firm, maybe?

“The lever to move a company must be long and its fulcrum must be external to the organization. This is the role of the independent design firm, which is needed now more than ever. Our independence is the particular characteristic that our clients most want from us (whether they know it or not).” Thoughts? http://www.fastcodesign.com/3051871/a-ux-legend-on-the-much-rumored-death-of-the-design-firm

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Rise of ad-blockers shows advertising does not understand mobile, say experts

“The broader problem is, in many ways, that in some cases digital advertising has not put at the forefront the fundamental truth that the user experience is paramount,” Kamaras said. http://www.theguardian.com/technology/2015/oct/03/ad-blockers-advertising-mobile-apple

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5 UX demons that need exorcising

#1: The Fold I find this interesting because the fold hasn’t disappeared as an industry standard. Just two months ago I presented work to my team and I was asked where the fold would be. It is important on content sites to decide where the fold is, but determining the fold might be impossible due […]

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Google’s Monopoly on Data

“Were Google a manufacturer, say, a monopoly such as it has over internet search would never be allowed. But three factors conspire to Google’s advantage. Firstly, digital services, however ubiquitous, seem less tangible and therefore do not appear so obvious a threat to commercial pluralism, innovation and to consumer interests. Secondly, Google’s dominance is self-reinforcing, […]

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